January 2026. I've spent years mastering light, composition, movement, story and drama. Now I'm adding AI to the toolkit with a passion ... not to replace taste or sensibilities ... but to execute ideas that were previously impossible, impractical or just too expensive. I now feel that AI video production is ready: it's cheaper, as good, definitely faster. When you commission my team, you are hiring us for our taste and sensibilities, our penchant for exploiting the state-of-the-art tech. Check these . . .
CASE STUDY: Lloyds Bank - Dec 2025. Ogilvy commissioned us to produce a 30s spot, the catch, we had ten days to complete it. The aim was to win market share in the 20-30s city segment. They wanted the spot to feel like it was shot live action, no hint of AI at all. Challenge accepted.
CASE STUDY: District Vision - Nov 2025. The District Vision team wanted a brand video to capture their ethos and showcase the practicality of their products. Besides realism, on the bucket list was to shoot in remote locations like highlands, salt lakes and deserts. The catch, the budget was very limited.